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October 3-7, 2011 The Drive Safely Work Week campaign is an annual event designed to protect your employees and your business, and send a message that safe driving is a value in your organization. This year's campaign is a call to action for employers to get involved because getting there safely is everybody's business. The materials will help organizations promote a full-circle approach to preventing distracted driving-related incidents—not only from the perspective of the driver, but also from that of the passenger, a pedestrian or cyclist. In addition, messages and activities provide opportunities for employees to model safe driving behaviors among peers, family and community members. Driving is a complex task that requires the attention and concentration of the driver. Driver distraction is a leading factor in crashes in Minnesota, accounting for at least 25 percent of all crashes annually, resulting in at least 70 deaths and 350 injuries. Making the commitment to safe driving is an integral part of this campaign and employers can use the resources and campaign incentives to drive home their concern for the safety of their workforce while on the road. What You Can Do
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